Scaled Markets creates custom software products using our Continuous Value Deliverytm approach. This approach is based on real-world experience building products that engage customers and deliver tangible value. The central idea is that, while iteration and feedback are important to innovation efforts, successful projects progress through stages based on customer validation, learning and platform maturity.


Start Small

the first stage of any digital project is to ensure that the core value proposition has been validated before committing significant capital and resources.  Continuous value delivery focuses first on establishing this simple but workable foundation. 


Learn Fast

the second stage of any digital project is to exercise a learning process that enables the product to be shaped Using feedback and rapid response from actual customer experiences. this requires operational processes to gather, analyze and validate those designs quickly.


Scale Intelligently

the final stage is to ensure that the on-going service experience of the product is strong. this means using component-based architectural approaches to minimize technical debt and ensure resiliency, performance and stability. 


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